E-Books Won’t Catch On Until …

It seems like E-Books have been on the verge of being “the next big thing” for at least 10-13 years.

Sony has had an e-book reader. RCA had one, too. Others have tried. Now it’s Amazon and iRex. (See Article: 5 Ways iRex’s E-Reader Will Challenge Amazon Kindle)

Experts have speculated in endless discussions and articles over the years about why e-books haven’t caught on.

“It’s copyright issues.” “It’s title availability.” “It’s compatibility across devices and format.” “It’s the price of the device.”

All these arguments and speculations are valid, especially that last one. But I think I know the clincher, and it’s one that consumers probably know intuitively, but which seems to elude the experts: The e-books cost too much!

Let’s think about this…

SCENARIO:
You see an $8.99 paperback you want to buy. You go to Amazon and check to see how much you can save if it’s available as an e-book.

Searchiiinnng… YES! There it is! How much?!$8.09?!?! What’s the bloody point of that?! They expect me to buy a Kindle or iRex for $200-300 so I can save 90 whole cents on a book? And it’s intangible? And I can’t archive it or copy it off the reader? Or lend it? Or re-sell it or donate it?

90 cents?

Screw that. I’ll buy the paperback!
END SCENARIO

So there you have it. The publishers don’t actually have to print it (so they don’t need presses, ink, paper, buildings, or people to do any of that), store it (no warehouses), ship it (no boxes, handling or freight costs), or take it back (eating the cost of unsold books). The booksellers don’t have to receive it, warehouse it, handle it, or invest in it. Everyone at the publishing and resale end is saving a bundle.

And all I get is a lousy 10% discount? Who’s kidding whom, here??

And there you have the oddly elusive and yet most obvious answer. E-books haven’t caught on because THEY COST TOO MUCH FOR WHAT THEY ARE!

What we seem to have here are publishers and book resellers — mostly the publishers, I suspect — being really, really greedy (and foolish too, I think) — and believing that they can save all this money in the production and sales process, and pass along virtually none of the savings to their customers.

When I can buy an e-book “paperback” for about 3 bucks instead of $8.99, I’ll seriously think about buying an e-reader. Until then… I’ll just look forward to getting up and smelling the ink and paper.

Advertisements
This entry was posted in POLITICS/DOMESTIC by ThinkWingRadio. Bookmark the permalink.

About ThinkWingRadio

Mike Honig is originally from Brooklyn, New York. He moved to Houston in September of 1977 and has been there ever since. Mike's interests are politics, history, science, science fiction (and reading generally), technology, and almost anything else. Mike has knowledge and experience in many diverse fields, sometimes from having worked in them, and sometimes from extensive reading or discussion about them. Mike's general knowledge makes him a favorite partner in Trivial Pursuit. He likes to say that about most things, he knows enough to be dangerous. Humility is a work-in-progress.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s